Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.

recurpal

Recurpal helped startups & mid-sized companies track recurring subscriptions, reduce wasteful SaaS spend, and gain financial clarity. Backed by YC alum in 2018.

White uppercase “GRINDLINE” wordmark centred on a solid black background.

Timeline

2yo 1mo

Services

Product Management

0→1 Designer & Builder

Client

recurpal (gattaka Inc.)

SUB DETECTION RATE

82%

SUB DETECTION RATE

82%

SUB CANCEL RATE

33%

SUB CANCEL RATE

33%

MONTHLY SIGNUPS

5%

MONTHLY SIGNUPS

5%

Project Overview

Client: RecurPal, a pre-seed fintech startup
Industry: SaaS, Fintech
Timeline: 1 year (2024)
Team: 5 people (Design, Engineering, Data, and Growth)

RecurPal was a subscription management and fraud detection platform I founded in 2018 to help users identify duplicate charges, forgotten subscriptions, and potential billing scams automatically. The product combined financial data aggregation with privacy detection to bring transparency and control back to users’ finances.

My Role

As Founder and Product Designer, I led everything from concept to launch — product vision, design, UX, development, and user research. I worked closely with engineers to build a working MVP, integrated with major platforms like Stripe and Plaid, and designed an intuitive dashboard for tracking recurring payments.

Process & Highlights

  • Conducted 70+ user interviews to uncover pain points around hidden charges and billing complexity.

  • Designed the product’s full UX and visual identity, focusing on trust and simplicity.

  • Developed early detection models that surfaced duplicate or unusual charges.

  • Built and launched the MVP using modern web tech, integrating real-time financial data APIs.


Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Cream drawstring tote bag on black, printed front and centre with six stacked rows of the black “GRINDLINE®” wordmark.
Cream drawstring tote bag on black, printed front and centre with six stacked rows of the black “GRINDLINE®” wordmark.
Top-view skateboard deck on black, natural wood finish with “GRINDLINE” in bold black letters running lengthwise down the centre.
Top-view skateboard deck on black, natural wood finish with “GRINDLINE” in bold black letters running lengthwise down the centre.
Corrugated cardboard box on black showing multiple stacked “GRINDLINE” wordmarks and black icon-patterned tape along the edges.
Corrugated cardboard box on black showing multiple stacked “GRINDLINE” wordmarks and black icon-patterned tape along the edges.

Feedback

“Our finance and ops teams both use it now — it’s become part of our monthly process.”

“Our finance and ops teams both use it now — it’s become part of our monthly process.”

— Operations, twitch.tv

Silver laptop perched on a concrete ledge against a grey backdrop, screen displaying the Grindline homepage with blurred motion imagery and the tagline “Ride Bold. Wear Strong.”
Silver laptop perched on a concrete ledge against a grey backdrop, screen displaying the Grindline homepage with blurred motion imagery and the tagline “Ride Bold. Wear Strong.”
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.

Contact me to see the full

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