Overview Recurpal was a subscription management and fraud detection platform I founded in 2018 to help users identify duplicate charges, forgotten subscriptions, and potential billing scams automatically. The product combined financial data aggregation with privacy detection to bring transparency and control back to users’ finances. My Role As Founder and Product Designer, I led everything from concept to launch — product vision, design, UX, development, and user research. I worked closely with engineers to build a working MVP, integrated with major platforms like Stripe and Plaid, and designed an intuitive dashboard for tracking recurring payments. TEAM 5 people (Design, Engineering, Data, and Growth) Process & Highlights • Conducted 70+ user interviews to uncover pain points around hidden charges and billing complexity. • Designed the product’s full UX and visual identity, focusing on trust and simplicity. • Developed early detection models that surfaced duplicate or unusual charges. • Built and launched the MVP using modern web tech, integrating real-time financial data APIs. 💬 For the full design process, case study, and before-after visuals, please contact me directly.