Large outdoor wall mural split vertically: a weathered pink field on the left and a pale concrete panel on the right bearing “AVANT GALLERY” in bold black at top and “Emma Carter – Reflections in Colour 5th December – 12th January” at bottom, set above a city pavement.

Timeline

2yo 6mo

Services

Product Management

Enterprise Design Strategy

0→1 Designer & Builder

Client

SAP

ERROR REDUCTION

2%

ERROR REDUCTION

2%

WORKFLOW GAINS

10%

WORKFLOW GAINS

10%

DESIGN SYSTEM ADOPTION

30%

DESIGN SYSTEM ADOPTION

30%

Project Overview

Backstory

Nearly 3 years into my tenure as a Sr. UX Designer at SAP, my manager approached me with a unique opportunity. He asked if I was interested in working on a "special" project with Team 'X'. Eager for a fresh challenge and the chance to build something entirely from the ground up, I immediately seized the opportunity. At that time, the project consisted of only four individuals and some preliminary ideas illustrated by a few sketches on whiteboards. The project bore the codename 'Norman', and its details remained confidential until we could demonstrate its viability to our stakeholders.

Interestingly, although we had a clear understanding of the problem we aimed to solve and had validated our hypothesis, I discovered that the company had tried and failed to create this product nearly four times in the past. Another team based in Germany once came close to succeeding, but the product's direction shifted and it evolved into Web IDE (Integrated Development Environment). This tool facilitates users in quickly designing and extending applications for both browsers and mobile devices, streamlining the entire application lifecycle – from prototyping and development to packaging, deployment, and even customer extensions, specifically for SAP Fiori and SAPUI5 applications. This outcome was quite distinct from the original concept of BUILD.

To conclude, I was among the pioneer designers on the team. As the project gained momentum, the team expanded to over 100 members. The indelible impact we achieved as a cohesive unit is immeasurable. I'm immensely proud to have collaborated with such an outstanding team on this initiative.

Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Beige canvas tote bag draped on a stone bench, printed diagonally in black with the stacked words “AVANT GALLERY”.
Beige canvas tote bag draped on a stone bench, printed diagonally in black with the stacked words “AVANT GALLERY”.
Minimalist gallery interior shot showing three large framed abstract colour-field paintings (charcoal, deep blue, and orange-yellow) hung on a white wall under overhead spotlights.
Minimalist gallery interior shot showing three large framed abstract colour-field paintings (charcoal, deep blue, and orange-yellow) hung on a white wall under overhead spotlights.
Overhead view of a laptop on a wooden chair, its screen displaying the Avant Gallery website homepage with artwork images and the header “AVANT GALLERY”.
Overhead view of a laptop on a wooden chair, its screen displaying the Avant Gallery website homepage with artwork images and the header “AVANT GALLERY”.

Feedback

“Phil’s approach made SAP Build adoption seamless across departments. He turned what could’ve been a technical rollout into a design-led transformation.”

“Phil’s approach made SAP Build adoption seamless across departments. He turned what could’ve been a technical rollout into a design-led transformation.”

— Diana Roesner, Head of Product Enablement for SAP Build

Two square yellow-ochre exhibition catalogues stacked on a pale grey surface, one titled “the power of paint” and both stamped “AVANT GALLERY” at the corner.
Two square yellow-ochre exhibition catalogues stacked on a pale grey surface, one titled “the power of paint” and both stamped “AVANT GALLERY” at the corner.
Black rectangular projecting sign mounted to a brick exterior wall, displaying “AVANT GALLERY” in light grey uppercase against the shadows and texture of the bricks.
Black rectangular projecting sign mounted to a brick exterior wall, displaying “AVANT GALLERY” in light grey uppercase against the shadows and texture of the bricks.

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Case Studies