Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.

imgur

Imgur is an American online image sharing community and image host founded by Alan Schaaf in 2009. The service has hosted viral images and memes, particularly those posted on Reddit.

White uppercase “GRINDLINE” wordmark centred on a solid black background.

Timeline

5mo

Services

Product Management

0→1 Designer & Builder

Client

Imgur

ENGAGEMENT LIST

33%

ENGAGEMENT LIST

33%

BOUNCE RATE DROP

9%

BOUNCE RATE DROP

9%

NEW USER SIGNUPS

20%

NEW USER SIGNUPS

20%

Project Overview

As Senior Designer at Imgur, I led the company’s pivotal brand redesign — transitioning from the iconic giraffe logo to the modern upvote symbol. The goal was to align the brand with its evolving audience and strengthen Imgur’s position as the leading platform for memes, GIFs, and internet culture.

My Role

Senior Product Designer — owned end-to-end creative direction, product UI updates, and cross-functional collaboration with engineering, product, and leadership teams.

Process & Highlights

  • Defined the new brand identity rooted in community, simplicity, and playfulness.

  • Redesigned the visual system across web, mobile, and marketing channels.

  • Collaborated with developers to ensure seamless integration into the live product.

  • Created scalable guidelines for typography, iconography, and motion.

Results

  • +44% increase in user engagement

  • 15% reduction in bounce rate

  • 26% growth in ad revenue

  • 33% increase in signups within 90 days post-launch

Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Cream drawstring tote bag on black, printed front and centre with six stacked rows of the black “GRINDLINE®” wordmark.
Cream drawstring tote bag on black, printed front and centre with six stacked rows of the black “GRINDLINE®” wordmark.
Top-view skateboard deck on black, natural wood finish with “GRINDLINE” in bold black letters running lengthwise down the centre.
Top-view skateboard deck on black, natural wood finish with “GRINDLINE” in bold black letters running lengthwise down the centre.
Corrugated cardboard box on black showing multiple stacked “GRINDLINE” wordmarks and black icon-patterned tape along the edges.
Corrugated cardboard box on black showing multiple stacked “GRINDLINE” wordmarks and black icon-patterned tape along the edges.

Feedback

Phil is one of the most brilliant and adaptable design leaders in the industry. He has both the ability to define compelling strategy as well as structure efficient execution of challenging projects. Phil is an excellent collaborator, insightful and principled designer, and a well respected colleague to the many teams that he's helped to lead.

Phil is one of the most brilliant and adaptable design leaders in the industry. He has both the ability to define compelling strategy as well as structure efficient execution of challenging projects. Phil is an excellent collaborator, insightful and principled designer, and a well respected colleague to the many teams that he's helped to lead.

Sarah L., Product Manager

Silver laptop perched on a concrete ledge against a grey backdrop, screen displaying the Grindline homepage with blurred motion imagery and the tagline “Ride Bold. Wear Strong.”
Silver laptop perched on a concrete ledge against a grey backdrop, screen displaying the Grindline homepage with blurred motion imagery and the tagline “Ride Bold. Wear Strong.”
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.

Contact me to see the full

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