Bankroll is a fun, educational finance app that helps parents teach teens about saving, budgeting, and responsible spending. Families can set goals, reward positive behaviors, and build long-term financial confidence together.

My Role

Founder & Product Designer — led end-to-end design including UX strategy, interface design, and user testing with parents and teens.

Raised: $150k

Process & Highlights

• Conducted research with 15+ families to identify gaps in existing finance tools.

• Designed a reward-based system that connects chores, grades, and good habits to real-world incentives.

• Created a point and streak system inspired by Duolingo to gamify learning.

• Defined the brand voice and design system focused on positivity and clarity.

Results

• Early prototype received strong feedback from parents and educators.

• Positioned as a modern, family-friendly approach to financial literacy.

• Preparing for MVP build and pilot launch with select families.

💬 For the full case study and product design process, please contact me directly.