Stack of black-and-white Deadpan shipping boxes: a large white box on top with a distressed black smiley face logo (X eyes, tongue out), and beneath it several black boxes printed with small white icon patterns and “Deadpan” branding on the sides, all against a pitch-black background.

Timeline

1yo 9mo

Services

Design Partner

0→1 Designer & Builder

Client

Jared Carmel Founder & General Partner

RESEARCH TIME SAVINGS

28%

RESEARCH TIME SAVINGS

28%

TEAM ADOPTION

77%

TEAM ADOPTION

77%

DATA ENTRY ERRORS

12%

DATA ENTRY ERRORS

12%

Project Overview

As Entrepreneur & Designer-in-Residence at Manhattan Venture Partners, I led digital initiatives that reshaped the firm’s internal and external systems. The goal was to modernize MVP’s brand presence, streamline investment workflows, and foster a culture of innovation across teams.

My Role

Designer-in-Residence — led design strategy, UX, brand identity, and automation across 18 projects and multiple departments.

Process & Highlights

  • Brand & Platform Redesign: Rebuilt the MVP website from WordPress to Webflow, creating a clean, high-trust digital identity aligned with investor expectations.

  • Workflow Optimization: Improved team productivity through design thinking and no-code automation using Slack, Salesforce, and Zapier.

  • Internal Tools: Designed and developed internal dashboards and research tools to simplify data reporting and deal flow management.

  • Innovation Enablement: Introduced design systems, low-code tools, and collaborative workflows that increased efficiency and experimentation.

  • Custom Solutions: Built JavaScript-based utilities to support unique VC operational needs.

Results

  • $22,000+ in total design budget delivered across 18 projects.

  • Enhanced team efficiency and knowledge-sharing.

  • Strengthened MVP’s digital brand and product presence.

Deadpan wordmark on black: bold white “Deadpan” in italic sans-serif, preceded by a distressed white smiley face logo (crossed-out eyes, tongue sticking out) on a solid black field.
White distressed smiley face logo (X eyes, tongue out) centred on a solid black background, showing rough, hand-painted edges.
Bold white “Deadpan” italic wordmark centred on black, with no other graphics or background detail.
Black metallic foil pouch photographed from above, printed with a glossy white distressed smiley face logo (X eyes, tongue out) in the centre, faintly showing small white icon patterns beneath.

Feedback

"Phil is one of the most knowledgeable people I know and great to work with."

"Phil is one of the most knowledgeable people I know and great to work with."

Head of Research

Black drawstring fabric bag set against pitch-black, printed centrally with the distressed white Deadpan smiley face logo (X eyes, tongue out).
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.

Contact me to see the full

Case Studies