Bright orange drawstring fabric bag tied at the top, printed with a bold black smiley face and the text “Smiley Co” above it against an orange background.

Timeline

Fractional

Services

AI Strategy

0→1 Designer & Builder

Client

fastn

SIGNUPS

3%

SIGNUPS

3%

Cost Reduction

35%

Cost Reduction

35%

Latency Improvement

50%

Latency Improvement

50%

Project Overview

Fastn is a developer-first platform that helps teams design, connect, and orchestrate complex workflows across APIs, databases, and internal tools—without the usual friction or manual overhead.

The challenge wasn’t just usability. It was clarity at scale: making powerful infrastructure feel intuitive, composable, and trustworthy for technical and semi-technical users.

My role focused on transforming Fastn’s core workflows into a cohesive, scalable product experience—balancing flexibility for power users with approachability for new teams.

My Role

Led end-to-end product design across:

  • Core workflows & information architecture

  • UX/UI for developer-facing dashboards

  • Design system foundations for scale

  • Cross-functional collaboration with engineering & leadership

Worked closely with founders and engineers to translate technical complexity into clear product narratives and usable interfaces.

Process & Highlights

  • Partnered directly with founders and engineers to map real-world integration workflows and edge cases.

  • Redesigned core dashboards to improve clarity, hierarchy, and cognitive load for technical users.

  • Built modular UI patterns to support highly configurable workflows without overwhelming users.

  • Introduced system-level design decisions to support future features, integrations, and AI-assisted flows.

  • Balanced speed and rigor—shipping iterative improvements while laying groundwork for long-term scale.

Results

  • Improved usability and clarity across Fastn’s core workflow builder and dashboards.

  • Reduced friction for onboarding new users into complex integrations.

  • Established a scalable design foundation aligned with Fastn’s technical architecture.

  • Positioned the product for broader adoption across engineering, data, and operations teams.

Closing Line

Fastn pushed me to design at the intersection of infrastructure, AI, and human clarity—where great product design doesn’t simplify the problem, but makes complexity usable.

Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
White outline of a classic smiley face followed by the text “Smiley Co” in white serif type on a vivid orange background.
White outline of a classic smiley face followed by the text “Smiley Co” in white serif type on a vivid orange background.
Orange outline of a smiley face with the text “Smiley Co” in orange serif type on a clean white background.
Orange outline of a smiley face with the text “Smiley Co” in orange serif type on a clean white background.
Rectangular packaging box with a pale yellow-to-orange gradient, featuring a large half-smiley face and “Smiley Co” branding, set on a split orange and yellow background.
Rectangular packaging box with a pale yellow-to-orange gradient, featuring a large half-smiley face and “Smiley Co” branding, set on a split orange and yellow background.

Feedback

"Really enjoy the way his mind works."

"Really enjoy the way his mind works."

fastn team

Three slim, upright orange packaging boxes side by side, each showing a partial black smiley face and “Smiley Co” text on the top, with a matching orange background.
Three slim, upright orange packaging boxes side by side, each showing a partial black smiley face and “Smiley Co” text on the top, with a matching orange background.
Shiny metallic silver foil pouch lying flat, printed with a large black outline of a smiley face, all set against a bright orange backdrop.
Shiny metallic silver foil pouch lying flat, printed with a large black outline of a smiley face, all set against a bright orange backdrop.

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Case Studies