User Research, Interaction Design, UI Design

Designing for Mobile & Television

Fan TV, an entertainment discovery engine that allows people to find, watch, and share movies and TV shows on iOS, the web, and soon on TV.

Role

  • Prototyping
  • A/B Testing
  • IxD/UX/UI Design

Industry

  • Entertainment, Consumer
  • 902,884 followers

Timeline

  • 3-4 months

Launch Site

Product

The mobile app allows users to discover and search movies and TV shows instantly. It also allows users to save and track their favorite programs with friends and family.

Goal

Rework our login and sign up screens for the mobile app to allow users that already have an account to quickly sign back with one click or auto-detect they they already have an account with us if they are using the same device.

Problem

Users couldn't create an account unless they were already logged in or created an first. Most common interaction issues were.
• Would create duplicate accounts
• Would force users thru the application process
• Too many steps to login or create a simple account
• The registration page was too long, user were drop off.
• Users had a hard time retrieving old accounts

140

Users tested

80%

Sign up increase

-90%

Duplicate accounts