As we were working on the product, we needed a landing page or somewhere where the users can come to and download our product. I sketched out a few ideas, shared it with the team and these were several ideas I cam up with. The goal was simple, first: make the Download button appear clear and visible. Second: we needed to make the site simple and straight to the point in one page so I asked myself: How can users understand who we are under 2 seconds? should we have video or not? How long should the video be? Why? Based on these questions, I was able to organize the content and put together some examples.